Monday, June 27, 2011

Love Hate

We love presentations. We hate presentations. We love smart clients. We hate adversarial clients. We love the creative process. We hate PowerPoint templates. We love finding new ways of looking at old things. We hate seeing old ideas that can't be let go in favor of something better. We love making creativity an integral component of great communication tools. We hate to see presentations ignored as superfluous tasks. We love companies with a clear vision. We hate companies brainwashed with the clich├ęs of bad business habits. We love it when the written and spoke word extends a visual idea. We hate it when bad design obscures the clarity of a written or spoken word. We love blending development, design and delivery into one cohesive concept. We hate incomplete effort and ignoring any of the three Ds. We love new technology that can help anyone express an idea. We hate technology that makes people think they can do things they are not capable of doing. We love speakers who can engage an audience and inspire thought. We hate listening to someone reading off of their own slides. We love presentations. We hate presentations.

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