Saturday, July 16, 2011

Prepare by working BACKWARD.

SquarePlanet is just a few months old, but in a very short time we've done a pretty decent job in getting our name, services and philosophy out into the marketplace. One of the "partnerships" we've established is with the Chicagoland Chamber of Commerce.

You can check them out here:

Anyway, one of the great many things the Chamber does is a 60-minute intro meeting of their internal staff with new member organizations. As one would guess, it's a great way to quickly meet new members, see if any synergies exist and begin to help all parties find value in the relationship. Yesterday was our big shot, our chance to wow the Chamber of how awesome we really are and gain tons of new, important work.

As we did out customary prep work, both Doug and I realized we needed to add just a little something extra. See, we actually do what we say! We prepared, well in advance of the presentation. We truly thought through what message do we want to communicate and what do we need to do to fulfill that. We worked BACKWARD. Identify the intention, then do what you need to do to ensure it actually happens.

One of our core strengths is re-freakin-diciulous design. Oh yeah, that's clearly ALL me...that Doug guy has NOTHIN on me. (Right now the lie detector machine is going into overdrive and the dude running it is telling the cop, "yeah, he's tooootally full of crap").

Well, we wanted to really show off this core competence in a memorable, but simple way. So, using some high-definition footage, embedded in Keynote, we made our visuals leap off the screen and dazzle the audience. We'd like to throw a shout-out to the Scott Roberts, aka "Fish" at Edit Creations ( for his mad-skillz and lighting fast help.
Again, we worked BACKWARD. Identify your intention first, then fill in the necessary detail to make it happen.

Now, I can't speak for the Chamber people, but let's just say the meeting went very well and our relationship is off to a great start. Amazing things can happen when you think it through, and then take the time to execute your desires the right way.

Finally, you can wave back at Fish in the picture above OR come visit us and the Edit Creations Team anytime. THANKS!!!!

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