Wednesday, August 17, 2011

Keep it Simple!

It's widely accepted that Chicago has craptastic weather nine months out of the year. Fortunately for those of us who live here, right now we're enjoying the other three! Last night, as the weather was simply delightful, my wife and I embarked upon a classic summer outing.

We took a simple and fast Metra ride to Ravinia Festival to enjoy an outdoor concert under the stars. First, a quick trip to Whole Foods to buy some food, nice bottle of vino, pack a blanket and bug spray, all is good.

As the concert begins, which was actually a piano performance of Barto's "Liszt", a man with a simple sign walked through the crowd with a message intended for the entire audience.

His message was; SHHHHHHHHH. Below is a video clip I grabbed of the guy with my iPhone, you'll see what I mean, not a ton of complexity on display here.

What was really impressive was the power of this simple act. Children and adults alike got quiet in his presence. Everyone followed the suggested action and gave the performer the deserved attention.

We've all seen seen complex charts, wordy slides or printed materials, sales people that ramble and never actually answer questions or product demonstrations that leave us scratching our heads.

All of these things are too complex. Too hard to pay attention to. Sometimes, just too hard to follow. At SquarePlanet we believe strongly in removing complexity and distilling things down to the most essential.

Follow the lead of the man carrying a simple sign with a simple message.
No, not SHHHHHH. Well, maybe for some of you.

Instead, just remember to keep it simple!

video

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